What's an autoresponder?

If you've ever asked for information online about a product or service, or signed up
for an e-list or group membership on the Internet, and received a nearly instantaneous response in your e-mail inbox, an autoresponder was responsible for delivering the reply.

Simply put, autoresponders are e-mail programs that send out a prset mesage in response to every incoming e-mail received.Some autoresponders, like sign-up services for e-groups and forums, are one-shot deals: a single response for every message received. Just about every Internet-based company uses autoresponders for a variety of purposes, from automating tasks that would otherwise take up hundreds of man-hours to building lists andf tracking prospective leads.

Multiple autoresponders send a series of messages to received e-mail addresses on a predetermined, timed basis. For instance, a multiple autoresponder can be used to send an instant response, then a follow-up message three days later, then another five days after that, and so on. It can be programmed to send a message a day, one per week, twice monthly, or any interval that satifies the purpose of the message sreies.

Autoresponders are the most powerful Internet marketing tools availavable. They are easy to use, and once they're set up the entire marketing process is automated and instant. When you use autoresponders, your Internet business runs itself 24 hours a day. Launching an effective autoresponder campaign can mean the difference between a struggling business and a wildly sucessful one.

How can I make money with autoresponders?

Just abiut any online business can benefit by using autoresponders. In fact, with a properly arranged campaign, yoiur as-yet-unfounded business can be built around an autoresponder program. All you need is a product and an effective series of autoresponder messages, and you can start carving your piece of the Internet pie.

Your autoresponder is your golden goose: the marketing tool that will sell your well-developed product far more effectively than any other form of advertising. Few sales are made by impulse buyers, particularlurly on the Internet. But if you are able to get your message out repeatedly to people who are already intersted in waht you have to offer, you will see an explosive response.

Discover more about profiting from autoresponders inside
The Definitive Guide to Internet Marketing

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